This is directly linked to comparatively high levels of investment in Europe and low levels of investment everywhere else (with the limited exception of South America). Media is more complex than ever. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport. Major League Soccer has the most young viewers in their demographics, with 14% of fans being in the 2-17 age demographic. Youre not alone. FIFA World Cup is the most popular sporting event across Indonesia, Malaysia, Singapore, Thailand and Vietnam. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden State Warriors fans are Democrats, more than any other team. The NFL is 70% black, so why is its TV coverage so white? This is an increase from just over $3 billion in 2020. Demographics (from our 2022 survey): Currently, 24% of Americans aged 18+ participate in sports betting. ", Nielsen, Share of soccer fans worldwide in 2022, by gender Statista, https://www.statista.com/statistics/1134065/share-soccer-fans-gender/ (last visited March 02, 2023), Share of soccer fans worldwide in 2022, by gender [Graph], Nielsen, July 31, 2022. Accessed March 02, 2023. https://www.statista.com/statistics/1134065/share-soccer-fans-gender/, Nielsen. You need at least a Starter Account to use this feature. With this publication, brands can see the power of college sports not just on game day, but as an everyday part of the overall marketing mix.. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . The percentage of Black or African-American NFL players reached 57.5%, Whites 24.9%, Hispanics or Latinos 0.4%, Asians 0.1%, Pacific Islanders 1.6%, and American Indian 0.2%. People are crazy about this game. While interest in the sport of football (soccer) is lower in the U.S. than most countries, it stands at 32%, up from 28% from four years prior. of the teams that reached the quarter-finals in the last three editions of the FIFA U-17 World Cup were non-European. For standard leagues, I'll pick some players outside the top 10 and 15 who I think will play well as well as some higher rated players who I see underachieving using the ESPN rankings. Accessed on 9/29/21. Expenses include: Among professional sports leagues, the NFL boasts the highest per-game attendance. The 2020 Racial and Gender Report Card National Football League. In 2019, more than 13 million girls and women were playing organised football across the globe. More than half of Hispanic Americans (55%) identified as soccer fans, a considerably higher share than among Black (33%) and white (31%) adults, as well as those of other races (43%). The Premier League is equally popular across the age groups but 16-24s lead online viewing. In terms of racial diversity, Cowboys fans are right around the middle of the pack in the NFL, with 56 percent identifying as white and 44 percent nonwhite. Statista. Here's the breakdown of each fan base by party affiliation, according to our poll. Professional baseball is next (56 percent), followed by college football (53 percent), figure skating . While 13.2 percent of the U.S. population is black, 47.1 percent of NCAA Division I football players and 68.7 percent of National Football League (NFL) players are black. It turns out NFL fans lead in the site's online poll (which had over 100,000 respondents when I wrote this post) with 62 percent of the votes, compared to 38 percent for college football.. He pointed out that these leagues in particular might face more backlash based on the demographic makeup of their fans. in part due to competition with other leagues. Major League Soccer. NBA Deputy Commissioner Mark Tatum said fan demographics are not a factor in the leagues willingness to weave advocacy into sports. Regardless of whether you call it football or soccer, its a sport with massive global appeal and fan interest. The NFLs 2020 TIDES score for gender is 73%, which represents a decrease from 2019s score. 31.5% of the vice president and above positions are represented by a woman, while a woman represents 21.1% of the vice president positions at the team level. Nielsen. Published at 15:00 on 14 March 2022. In 4 of the 7 regularly watched professional sports, the 35-54 age group is the largest age demographic of sports fans. The average attendance for an NBA game: 17,000 people. While the June poll showed NBA fans are the most supportive of leagues and teams throwing their weight around on political and cultural issues, Tatum acknowledged that a share of the leagues fans would prefer it stick to sports., Weve heard directly from a group of fans who disagree with the decisions that were making and we respect that and we completely understand that point of view, he said. Footballs global appeal extends beyond attracting the interest of fans around the world: from sponsorship to broadcasting, from club ownership to the origin of its main stars, the games reach is universal.There are five billion football fans around the world, with Latin America, the Middle East and Africa representing the largest fan bases. I cover the business of sports, with an emphasis on college sports, sport sponsorship, facilities and travel. 4. Business Insider. While the league showed its support for the Black Lives Matter movement in the wake of George Floyds death by stenciling BLM onto the pitchers mounds at each ballpark, it did not make a league-wide decision to postpone games in solidarity with the Milwaukee Bucks walkout, instead leaving it up to the teams to decide. Among the so-called stick-and-ball sports, the NFL (67%), MLB (55%), college football (52%), NBA (46%), college basketball (43%) and NHL (38%) all ranked higher in popularity than soccer. This cookie is set by GDPR Cookie Consent plugin. In nine of the past ten editions of the FIFA Club World Cup, the winners have all come from the same confederation. The April 1-4 survey was conducted among a representative sample of 2,208 U.S. adults, with an unweighted margin of error of plus or minus 2 percentage points. "20+ National Football League Demographic And Financial Statistics [2023]: NFL Revenue + History" Zippia.com. The cookie is used to store the user consent for the cookies in the category "Performance". Images by Becky Woods. Analyzing impressions for official athletics accounts and websites, the numbers show engagement throughout the year, even in the wake of COVID-19. The league is also widely regarded as a leader in leadership-backed athlete advocacy, and has leaned further into the fight against racial inequality than the other three leagues actions that are largely supported by its fan base. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). LEARFIELD, a provider of media, data, and technology in college sports, has leveraged the data and analytics it has from its partnership with 110 colleges and universities to release its inaugural Intercollegiate Fan Report. CONCACAF Champions League. Accessed on 9/29/21. And if it begins to affect the bottom line, then they may back up a little bit.. cashes in on its sheer volume of games, vastly . The Super Bowl is one of the biggest single-day sports events in the world. The NFL is somewhat evolving, he said. Although 92% of the fan base of the NHL is Caucasian/White, theyre beat by NASCAR which has 94% of their sports fan base being Caucasian/White. Youth tournaments have proven to be relatively more balanced, as teams representing various continents regularly reach the final stages. This cookie is set by GDPR Cookie Consent plugin. They're Millennials 40% of horror movie fans are Millennials, with Gen X coming in 2 nd place, at 36%. Of the 42% of college sports fans who are female, 31% of female Known Fans have incomes greater than $150,000. #jobsNearToYou{display:none;}.noImage-major-hero{display:none;}.major-hero-header-wrapper.w-100{display:none;}@media only screen and (min-width: 800px){.intro-research{}}#jopbTypeEntryContainer{display:none;}p{font-size:16px!important;}. "Everton and Manchester United fans were left furious ahead of the FA Cup semi-final in April this year, after a late 5.15pm start time meant that they risked being left with no . 2023 Morning Consult, All Rights Reserved. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. For comparison, 56% of non-horror fans are homeowners and only 16% still live with their parents. This website uses cookies to improve your experience while you navigate through the website. Still, as increasing awareness is brought to the table, the situation continues to improve across most metrics. The average sports fan isnt wealthy. No votes so far! No club from outside Europe is ranked in the top 30 revenue generators in global football. Statistics Football Team & Player Statistics. The report delivers insights on the approximately 182 million college sports fans worldwide to assist marketers, business leaders and athletic departments better understand the marketplace. Fans support their teams 24/7 and follow every piece of news, so you can only imagine the excitement when they receive responses from their idols. Politically, MLBs fans are more likely to identify as Republicans than NBA and NFL fans, though the leagues fan base still leans Democratic. And when it comes to issues of social justice, the NBA and our players have a long, well-documented history of standing up for the principles of equality, of diversity and inclusion.. Home Statistics 20 Intriguing Demographics of Sports Fans. These relationships are significant: People who identify as sports fans have higher levels of self-esteem, lower levels of loneliness and tend to be more satisfied with their lives compared to those who arent interested in sports, Wann says. Football Fans YouTube Channel Analysis & Subscriber Growth Statistics. They're single Vanderbilt vs. Auburn - Women's College Basketball Team Statistics - 27 February 2023 | ESPN. Alex Silvermanpreviously worked at Morning Consult as a reporter covering the business of sports. (July 31, 2022). Leading goal scorers for the English national football team 1872-2023, All-time top goal scorers of the Portuguese men's football team 2022, Spanish national football team: top goal scorers of all-time 2022, Leading goal scorers for the Scottish national football team 1872-2022. Auburn and UAB fans are more likely to have a direct connection to the school, such as attending the school or having a spouse or child attend. Accessed on 9/30/21. In Latvia and Lithuania, basketball is king, while ice hockey is the most popular in Finland. However, national teams from fewer regions in the world tend to prevail in senior competitions. Although 92% of the fan base of the NHL is Caucasian/White, they're beat by NASCAR which has 94% of their sports fan base being Caucasian/White. For additional insights, download our World Football report. And 20% of Americans aged 18+ participate in fantasy sports. How many people watched Super Bowl 55? When the Milwaukee Bucks refused to play on Aug. 26 following the police shooting of Jacob Blake in Kenosha, Wis., sports properties across the country postponed some, if not all, of their scheduled competitions. In the United States, sports fans primarily watch 7 professional sports on a regular basis. Download Fastest Growing Brands 2022 Report, Among major U.S. sports, soccer has the most diverse fan base, with 40% being fans of color, according to a recent Morning Consult survey. Athletes who rely on fans for an internal boost were forced to find new motivations to perform during the COVID-19 season. While race isnt as clear an indicator of opinion on kneeling as political affiliation, racial and ethnic minorities who identify as NFL fans are more likely (58 percent) than white fans (38 percent) to back kneeling as a form of protest, according to a, At the league level, NFL fans are more likely to identify as nonwhite and Democratic than fans of MLB and the NHL, but are significantly less diverse than the NBA fan base. 1 in 3 households tune in to watch the Super Bowl. of the teams that reached the quarter-finals in the last three editions of the FIFA World Cup were from Europe and South America. The average sports fan in the United States makes between $40-75k every year. The NFLs 2020 TIDES score for race is 85.5%, which is an increase from 82.3% in 2019. Soccers popularity among younger and Hispanic adults suggests the sport is on a trajectory for growth. Register in seconds and access exclusive features. It also represents only about 3 percent of New York's overall population. The game has risen in both participation and interest, thus laying the foundation for the generation of higher commercial returns for the long-term benefit of the whole football movement. Newly released Morning Consult Brand Intelligence data on the racial and political makeup of each major U.S. sports teams supporters defined as those with a very favorable view of that team doesnt completely support his assertion that Cowboys more than any other team are likely to disagree with potential player protests, but it does indicate Cowboys fans might be less receptive than fans of the average NFL team. As an organization, the NFL has many revenue streams. More than 1 in 4 U.S. adults who identified as soccer fans (27%) were Hispanic. (Prior research suggests that soccer as a catch-all term rates higher than any individual soccer league, such as MLS or the English Premier League.). Survey conducted April 1-4, 2022, among a representative sample of 2,208 U.S. adults, with an unweighted margin of error of +/-2 percentage points. Soccer also had the most diverse fan base, with 40% being fans of color. Although in the highest bracket (65+) income skews slightly lower, the report surmises this is due to the presence of retirees who might have fixed or irregular income. CNBC. All of this gave the NFL a TIDES racial score of 85.5% in 2020 and a B+ for racial hiring practices. Unlike other sports, in which the top North American leagues essentially have monopolies on top-level competition, soccer fans interest in the sport is spread among MLS, Liga MX and several major European leagues, as well as international competition. The FIFA World Cup held every four years has a huge TV audience - over 30 billion people watched the 2006 World Cup in Germany (I know that's more than the world's population, this figure is an 'accumulated' audience, meaning if people watched more than one game, which most people did, they were counted each time). In the 2018-2019 season, the top 20 clubs in the world, which are exclusively from Europes big five leagues, generated a combined revenue of EUR 9.3 billion: an increase of 11% on the previous season. While its unclear where the NFL might be headed in the future, the industry has certainly recovered from the negative effects of the pandemic. The 2011 census (the last available data) revealed that of the 64.6 million people that call the United Kingdom home, 6.8 per cent of them were from an Asian background and 3.4 per cent were black.. They are not going to move as far as the NBA because they know where their contingencies lie, their current fanbase.. You need a Statista Account for unlimited access. "Share of Soccer Fans Worldwide in 2022, by Gender . . No member of Americas Team has declined to stand for the Star-Spangled Banner since former NFL quarterback Colin Kaepernick started the movement back in 2016, and Cowboys owner Jerry Jones wants to keep it that way. For example, African-Americans who are NCAA football fans are 14% more likely than the U.S. population to attend three to nine games per year, while NCAA football fans ages 65+ are 25% . More than 50% of NFL fans also follow the Olympics, Major League Baseball and the NBA. Only 13% were over 65 or between 20 and 30. According to the National Football League demographic and financial statistics, even though players are primarily people of color, most management, coaching, and official positions are held by male non-people of color. Specifically, contends that five different types of sports fans exist: temporary, local, devoted, fanatical, and dysfunctional. The M Logo and MORNING CONSULT are registered trademarks of Morning Consult Holdings, Inc. this week, Jones suggested its important for the Cowboys in particular, given the makeup of their fan base, to consider the opinions of fans who believe politics have no place in sports or that kneeling is unpatriotic. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. Most a are White, with 72.8% of Football Players belonging to this ethnicity. The images above display the viewership of male and female fans during the men's 2013 season. Everywhere else, it is association football. Soccer is clearly the most popular sport in terms of fans. 3. Depending on the source, the Super Bowl generates between $30 million and $500 million for host cities, in addition to millions of dollars in ad revenue for the league and billions of in-store merchandise sales and other consumer spending leading up to the game. . Fans against modern football. 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