With the approval of the Thorn CEO, I led the design of a Spotlight product website and managed our vendors, Media Cause and Digital Reasoning - who were in charge of graphic design and engineering development. Editor's Pick Leise Hook / For Spotlight PA Top 5 IRS CI Enforcement Priorities. After the 2015 Atlanta ICAC Conference, we quickly realized that we needed a better on-boarding process that no longer relied solely on Google Sheets to manage requests. Help Spotlight PA hold the powerful to account with a gift today. But Thorn stays positive in the midst of engaging directly with such data. Thanks to Spotlight I have returned victims to their families and put bad guys where they belong. Just within the last 12 months investigators reported: Officers who login weekly report a time savings of 60% in their human trafficking investigations. We can use this tool to gather intelligence and plot trends prior to conducting an operation, during the operation we can allocate resources effectively and tighten our investigative vision to have the greatest immediate impact, and following this operation we can couple Spotlight with information gathered in interviews to develop a more complete picture of the scope of Human Trafficking in our area.. So when I came on, I got caught up to speed by reviewing that material, along with learning the product inside out by receiving, and then conducting, Spotlight demos and online trainings. Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? 10 0 obj
Facial analysis in Amazon Rekognition helps investigators find photos of the same person that have been edited to defeat less intelligent image-search engines. The insights we gained - was not only beneficial for the overall product development - but for the workshop design itself (I would continue to observe Spotlight usage at future sting operations, including Operation Cross Country, in which hundreds of juveniles were identified and pimps were arrested). Officers, directors, trustees, and key employees. While learning the ins and outs of Spotlight, and shipping features from our product backlog, I began to focus on ways to improve our on-boarding process for increased acquisition and adoption. about GuideStar Pro. There are more than 150,000 escort ads posted every day in this country. Spotlight is like a investigative partner in human trafficking investigations. Initially, they had about 100 users from three U.S. states who were using Spotlight for their human-trafficking investigations. A 2012 Thorn survey of child sex-trafficking survivors found that 75 percent had been sold online, most of them through escort websites. 7 0 obj
You can view our, Meet the 2019 Skoll Awardees for Social Entrepreneurship. ", In a YouTube video describing Thorns use of technology to fight child pornography and sex trafficking, Thorn Co-founder Ashton Kutcher said, We have to stay on the front cutting edge of that technology, because the criminals, theyre on the front cutting edge., I asked Kelbi what challenges Spotlight faces in keeping at the front of the technological curve. Thorn has worked tirelessly to improve three areas of child safety, finding abused children faster, deterring predators, and creating hostile online environments. We believe that technology is a tool, one we can use for incredible good. Equipped more than 8,500 law enforcement officers across 2,000 law enforcement agencies in 35 countries with its tools, Tools speed investigation time by up to 65 percent, 2022 Skoll Foundation. This was meant to identify areas in which we could make the tool more intuitive, to minimize obstacles to adoption. Want to see how you can enhance your nonprofit research and unlock more insights? It is the Google Search for combating human sex trafficking. We do all of this so every child can be safe, curious, and happy. Spotlight has been used in 21,044 cases identifying 12,328 adults, 5,791 children, and 6,553 traffickers in the past two years. He likes Neo-noir films, running and cycling, classic American novels, small venue music shows, and burritos. about GuideStar Pro. She previously served as the VP of Marketing/Communications of (RED), where she helped establish the brand as one of the most successful cause marketing initiatives in history, delivering more than $160 million to fight HIV/AIDS across Africa. Human Trafficking Search (HTS) seeks to raise awareness and help prevent and eliminate human trafficking worldwide. There are many things you can do right now to get started in your community to support local survivor organizations.". "We tested multiple facial-recognition services and found Amazon Rekognition was extremely accurate," says Kristin Boorse, the director of product management for Thorn. What are the organization's current programs, how do they measure success, endobj
I get results fast allowing me to to gather important evidence and information in minutes compared to hours. Technology is a powerful tool. Use of THOR in a manner outside the scope of these Rules is strictly prohibited. I also created high-fidelity prototypes of key touchpoints on our site, whose content I validated through additional user feedback. "When I asked if Spotlight was available to law enforcement in other countries, Kelbi said no, not yet, "But were constantly evaluating the landscape to understand where it can have impact internationally as well.". Similarly, The Tote Project, sells their bags, which helps them pay expenses. "Our law enforcement partners say Spotlight helps officers identify child sex-trafficking ads much faster than the old paper-and-pencil methods," says Brooke Istook, director of strategy and operations at Thorn. Officers who login weekly report a time savings of 60% in their human trafficking investigations. AWS Lambda functions orchestrate Amazon Simple Queueing Service (Amazon SQS) to queue new ads for processing by the app's analytics engine, Digital Reasoning Synthesys. 3 0 obj
THOR Usernames and Passwords must be maintained as confidential by the User and may not be shared. For more information about the impact of Spotlight, check out the infographic below. According to our most recent survey, it is helping find more human trafficking victims, faster. Spotlight evolved from surveys completed by victims of . COVID-19 Fraud. | Photos Copyright Kay Chernush, ArtWorks for Freedom. Learn more Additionally, many new supervisors inevitably will speak with and encourage employees to ensure they take care of their . With the approval of the Thorn CEO, I led the design of a Spotlight product website and managed our vendors, Media Cause and Digital Reasoning - who were in charge of graphic design and engineering development. Our tool Spotlight accelerates law enforcements ability to identify victims of child sex trafficking. In addition to a powerful team of experts, we work with the sharpest minds from tech, non-profit, government, and law enforcement to stop the spread of child sexual abuse material, stand up to child traffickers, and uncover new kinds of abuse. x["Yn How does this organization measure their results? Journey map of users navigating htspotlight.com. Our web-based tool is now used by over 5,000 officers in all 50 states and Canada. Leadership Spotlight: A System Focus. I was given the goal of on-boarding 250 users in the next six months. 11 0 obj
"Abusers had figured out how to use advanced technology to facilitate their exploitation of children," says Sarah Potts, the head of marketing and communications for Thorn, the California-based nonprofit that created Spotlight. Stay up to date with our daily newsletter, testified before a Senate Foreign Relations Committee, evolved from surveys completed by victims of trafficking, Ashton Kutcher Blew A Kiss To John McCain. Thorn developed Spotlight, an app that helps law enforcement close trafficking cases much faster than by using traditional manual methods. Hear more from investigators using Spotlight on the front lines. In Wednesdays hearing Kutcher discussed the wide use of the dark web by traffickers, and the difficulties law enforcement officials face in navigating the expanse of content. Spotlight's machine-learning models analyze new escort ads in real time and use intelligent image analysis and natural-language processing (NLP) to flag those that match risk profiles developed in cooperation with law enforcement agencies. You can have your biggest impact in the community where you live thats where you know the most about the environment, the opportunities, the dangers. The success of Spotlight would not be possible without the countless hours that investigators spend looking for our kids; the technology partners who influenced and encouraged its development and our donors. From there, I created an information architecture for the content on the website, put together a website design inspiration board, sketched wireframes by hand and through an online tool - and then wrote the content itself. Our products would not be successful without the partnership we receive from the law enforcement users in every state, at every level of government, and in 37 other countries who use our products, give us feedback, and work tirelessly to identify children. My background in law enforcement and anti-human trafficking was well suited for the needs of Spotlight when I first joined the team. Law enforcement doesnt have enough time to navigate the online commercial sex market to find children and identify their traffickers. Based on IRS CI's FY 2021 Annual Report, here are five top enforcement priorities that are likely to carry over into 2022: 1. We reached out to her for more information about Spotlight. The good news is, this can help investigators track down traffickers. It's a hard question but an important one. We depend on the anti-trafficking community to keep our resource hub up to date. Who works and leads organizations that serve our diverse communities? Initially, they had about 100 users from three U.S. states who were using Spotlight for their human-trafficking investigations. Reports from our users show that, with the help of Spotlight, law enforcement is identifying 9 kids per day on average and those who use Spotlight daily see over 60% in time savings. Click on the link in that email In 2013, we published the first version of The Thorn Sound Practices Guide, which educates companies about proven practices, tools and resources that exist to identify, remove, report and prevent child sexual abuse material and abusive behavior on their platforms. Due to the sensitivity of the product itself, I will not be using this case study to highlight the product design or development of Spotlight, the tool. I also conducted guerrilla usability testing to learn about the major pain points of the product itself. in nonprofit board leadership and governance, to create this section. stream
GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center. Email contact available with a Pro subscription. x
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$15/mo. Don't recognize this agency? Here are samples of the Spotlight product website: home page, request access page, and request demo page. endobj
Spotlight is a robust search tool that uses machine learning to help law enforcement identify victims of trafficking online. The bad news is that law enforcement just doesnt have the time, energy, or manpower to efficiently pursue the information available online. Password. That's where Thorn comes in. endobj
Kutcher elaborate on the software during the hearing, Its a tool that can be used by law enforcement to prioritize their caseload. Problems of scale like this cry out for automated processes, but another big obstacle is the fact that escort ad data is anything but consistent: traffickers use code words, slang, and reused content to complicate detection by machines. I started by conducting a competitive and stakeholder analysis to help with the overall discovery of where we were with our current process. Officer Wellness Spotlight: Police Chaplains - An Integral Part of Law Enforcement. Washington D.C. tax attorney Kevin E. Thorn, Managing Partner of Thorn Law Group, explains. Thorn Helps Law Enforcement Identify Child Sex-Trafficking Victims Faster on AWS Answering the Challenge Using AWS Learn More A virtual team based in the U.S., Thorn employs 25 people. "Permitted Use" means any use of the Services by an Authorized User for the benefit of Customer solely for supporting his or her law enforcement, social services, academic or other similar professional role, including to detect criminal actions, identify missing/exploited victims, or measure statistical trends surrounding the adult services . The internet has become a widely used place for sex traffickers to advertise. Leadership Spotlight Compassion in Law Enforcement Compassion is characterized by a willingness to purposely assist others on an emotional level and to selflessly put the needs of others before. Nokia's New G22 Phone Allows You To Repair Broken Parts Yourself; A Knack For Storytelling: Should AI Take Over What Makes Us Human? One aspect of law enforcement often discussed during an in-briefing or at a recruiting event is the idea that by joining the organization, you are being accepted into that agency's "family.". Spotlight is the #1 investigative tool I have utilized to find child victims and arrest their traffickers in countless cases. These recent survey results confirm our initial hypothesis that Spotlight has indeed been an asset for law enforcement in earlier victim identification, collaboration and productivity. BACKGROUND Spotlight is a robust search tool that uses machine learning to help law enforcement identify victims of trafficking online. The objective of Spotlight is to improve the effectiveness and efficiency of domestic sex trafficking investigations and increase the number of children who are identified and connected with help resources. With only a 25% average response rate, were confident these numbers represent the low end of our impact. Try a low commitment monthly plan today. Spotlight is a robust search tool that uses machine learning to help law enforcement identify victims of trafficking online. <>
Spotlight, a tool developed by Thorn, is a web-based platform that assists law enforcement in identifying sex trafficking victims faster. Through my competitive analysis, I identified two major competing products, Traffic Jam and Rescue Forensics. From there the software developed further to better analyze and track data that can lead to building strong cases against traffickers and finding the victims. and who do the programs serve? Potts adds, "We built Spotlight because we wanted to use advanced technology to help law enforcement turn the tables and find these children faster.". Finally, we designed marketing collateral to drive further customer acquisition. This combination of streamlining workflows and increasing successful victim identification is what has propelled Spotlight to its large user base. We believe that every child has the right to be safe, to be curious, to be happy. Most locations in the United States are updated every six hours. Additionally, through my stakeholder analysis, I focused on Fox Valley Technical College (FVTC) - a leading law enforcement education center - and the DOJ (both of whom I know, because I currently consult for them on human trafficking). Use of THOR is periodically audited for compliance with these Rules. My background in law enforcement and anti-human trafficking was well suited for the needs of Spotlight when I first joined the team. COVID-19 fraud schemes have been a top concern for IRS CI and other . I started by conducting a competitive and stakeholder analysis to help with the overall discovery of where we were with our current process. Our tools take massive amounts of data and turns it into an asset for law enforcement. According to our most recent survey, it is helping find more human trafficking victims, faster. When we surveyed underage sex trafficking victims, 3 out of 4 who entered the life in the past decade said they had been advertised online at some point in their trafficking situation. However, the following six districts The Tennessee Fusion Center may share information contained within THOR with other law . endobj
Matt Damon wants clean water for all, Shailene Woodley was arrested protesting the Dakota Access pipeline, and Ashton Kutcher is the co-founder of a tech company fighting human trafficking and sexual exploitation. endstream
With only a 25% response rate, were confident these numbers represent the low end of our impact. The exact details of how the software works have been protected by Thorn, in the hearing Kutcher was careful to not go in depth in the interest of making it harder for traffickers to potentially evade the software. 2 0 obj
To help investigators overcome these and other hurdles, Thorn collaborated with AWS and Digital Reasoning, a company specializing in cognitive-computing solutions, to build Spotlight. A leading assumption was that users wanted to learn by doing, so we used the outcomes from the New Orleans sting operation as a hands-on case study. Help us get you more of the nonprofit information you need, including: An email has been sent to the address you provided. One of the most significant obstacles is the massive volume of these ads. Sign up and stay up to date with our daily newsletter. Spotlight, which is offered free of charge to law enforcement and allied organizations, uses Amazon Cognito to provide a secure user directory that can scale to millions of users. Throughout this process, I worked collaboratively with Media Cause and Digital Reasoning to set timelines and execute. This is me at a conference booth, preparing to hold several usability testing sessions with human trafficking investigators. <>
Thorn is a team of issue experts, business leaders, and engineers who build technology to defend children from sexual abuse. Numbers are to date since the launch of our tool in 2014. After I completed this phase of research, I used the information to iterate on the workshop design, and improve the overall usability of Spotlight. Get free shipping on all Thorne products, connect with health professionals and clients, and read Take 5 Daily to get the latest news in the health and technology industry. All rights reserved. Julie was raised in Lindsay, California, a small farming community in Californias Central Valley. I get results fast allowing me to to gather important evidence and information in minutes compared to hours., Spotlight is a force multiplier at every stage of the operation. Moreover, users wanted to learn from a law enforcement investigator currently using our tool - so we made sure to co-teach with a superuser. Please check your inbox in order to proceed. Our brand NoFiltr reaches youth directly with prevention and support messaging to help them better recognize online grooming. Identifying the best product and UX design to onboard users, so that Spotlight could become the leading machine learning tool for human trafficking investigators. Leadership Spotlight: Leading Through Tragedy. Want to see how you can enhance your nonprofit research and unlock more insights? Copyright IBTimes 2023. An improved product and UX journey delivers a seamless onboarding and training process for our users and admin staff, Streamlining the onboarding process for law enforcement, Designing a user experience for human trafficking investigators to help them solve cases faster than ever. From what I gathered, Spotlight was by far the most intuitive and robust, providing a better user experience, despite having a ways to go itself. I cant begin to tell you how appreciative myself and the victim's families are that we have people that support a worthy cause such as this. Spotlight's machine-learning models are trained and run on Amazon EC2 C5 instances. endobj
Register now. For this phase of the project, I used the data I already gathered from Spotlight users to create a journey for those seeking to learn more about Spotlight, request a demo, request access, and to log in. stream
Armed with this data, we worked with our technology partners and law enforcement to understand how these existing digital footprints could assist law enforcement in faster victim identification. Our team continues to monitor new and emerging trends that will help make sure our tool remains relevant for investigators to do their jobs efficiently and ultimately help the kids we serve. Thorn was founded in 2012 to build technology to defend children from sexual abuse. A GuideStar Pro report containing the following information is available for this organization: This information is only available for subscribers and in Premium reports. to get more GuideStar Nonprofit Profile data today! We build products and tools, partnerships and communities, that support and accelerate the impact and intentions of many people who are dedicated to defending children from sexual abuse. Access is available for free to law enforcement agencies and can be requested at: htspotlight.com. Candid has made improvements to the race and ethnicity options. Finally, we were awarded the 2015 Cloudera Social Impact Award, for the work we did on Spotlight. Sign In. Earlier in her career she worked for Motorolas mobile phone division and helped launch HELIO, a mobile virtual network operator. $300/yr. We recently asked human trafficking investigators and prosecutors how Spotlight has impacted their investigations within the last 12 months here are a few highlights: It is the Google Search for combating human sex trafficking. <>
It went from beta in Summer 2014, to extended beta in Fall 2014, to a national roll-out in Winter 2015. Empowering law enforcement to collaborate beyond jurisdictions or national borders, is a key to success in identifying victims who are moved frequently, or are broadcast in P2P onthe dark web from a hidden location. All Rights Reserved, thorn.org, launched Spotlight nationwide in October 2014, Spotlight assisted in the identification of 1,980 children and over 2,186 traffickers. Eventually, I reached out to them, and we agreed to partner and co-teach a Spotlight Lab workshop at major conferences across the Nation to drive awareness and adoption. Thorn was founded in 2012 to build technology to defend children from sexual abuse. How can people reading this help Thorn fight against child sex trafficking? Most Popular Stories. Julie holds a B.A. 1 0 obj
This field is for validation purposes and should be left unchanged. Used by law enforcement in all 50 states and Canada, Spotlight has assisted in over 25,000 cases in 2019 alone and has helped to identify nearly 5,500 child sex trafficking victims and nearly 6,500 child sex traffickers. 9 0 obj
Spotlight evolved from surveys completed by victims of trafficking that showed 63 percent of underage victims were bought or sold online at some point. endstream
$120/yr. s#fDr$G#;3s/U@q~}NHO. <>
Registration is open for Dressember 2018 and fundraising has already started! We believe that every child has the right to be safe, to be curious, to be happy. Points of view or opinions in this document are those of the author and do not necessarily represent the official position or policies of the U.S. Department of Justice. <>
Additionally, through my stakeholder analysis, I focused on Fox Valley Technical College (FVTC) - a leading law enforcement education center - and the DOJ (both of whom I know, because I currently consult for them on human trafficking). To build the world we believe in, we know we must: 1) Accelerate Victim Identification 2) Make Digital Environments Safer and 3) Deter Predatory Behavior. is the CEO of Thorn and has helped grow the organization from inception in 2012. All of our technology partners are making crucial contributions to this fight. Spotlight's sophisticated machine-learning capabilities save time for overworked, under-resourced investigators by automatically flagging ads likely to represent at-risk children and keeping law enforcement agents from getting lost in a sea of online data. Click here to resend it.). Telehealth Startup Cerebral To Cut 15% Of Staff, PlayStation's New Game To Feature Shiba Inu As 'Savior' Of 'Humanity', China Aims To Reach 'World-Leading Levels' Of Tech By 2035: CCP. Spotlight is invaluable as a tool/resource. Per Kristin, "The genesis of Spotlight started after we conducted a sex trafficking Survivor Survey in 2012, seeking to learn directly from victims how technology was used throughout their trafficking situation. The internet has made it easier for children to be bought and sold online. On AWS, we can also respond to feature requests from officers in weeks or daysnot a level of responsiveness public-sector agencies are used to seeing. Education and engagement with the public change risky and abusive behaviors. The Law Enforcement Family. Both products had been around longer than Spotlight and had a few hundred more users than us at the time. Its not uncommon for celebrities to act on a social or political issue theyre passionate about. In the last five years, we have reached more than 2.6 million people globally through our child pornography deterrence program. This organization is required to file an IRS Form 990 or 990-EZ. Kutchers company Thorn developed software to combat this challenge. As Thorn started work on a tool that could help investigators identify children being exploited, more than 150,000 new escort ads were being posted online every day in the United States. On Wednesday, Kutcher testified before a Senate Foreign Relations Committee along with the CEO and President of the organization Human Rights First, Elisa Massimino, to ask the United States Government for help fighting trafficking and sexual exploitation. "Spotlight was designed based on insights from our first survivor survey. Better recognize online grooming team of issue experts, business leaders, and happy the time inclusive member! Search ( HTS ) seeks to raise awareness and help prevent and eliminate trafficking! 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