Financial Times Prentice Hall. International Journal of Applied Engineering and Management Letters (IJAEML), 1(2), 78-97. - Research and development investment at both macro level and micro level in United States. Macro-environment Analysis. !-Keith GrencherBirmingham Business School. However, before we move toward the SWOT analysis, lets look at the exciting journey of GoPro. Brands try to keep the prices of their products at a reasonable level so that people buy their products. GoPro Inc. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. The power distance within any society shows the acceptance of hierarchy and income inequality. Copyright 2023. * By clicking on "Buy Now" you agree to accept our ", On purchase the GoPro SWOT & PESTLE Analysis PDF report will reach you. However, it has made a name for itself as if it was around from the start. India and UK experiences highest increase in investments in technology, 1. However, PESTEL analysis is a tool that helps in analysing these factors. Developing a multi-criteria decision making model for PESTEL analysis. Understanding and performing a PESTLE analysis can help businesses set strategies and perform financial and risk analyses. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975) (2008, December). In between, iPhone diverted GoPros customers by offering the iPhone 3GS with a good camera quality in 2009. This article is only an example The growing use of mobile phones and social networking sites must be considered when developing marketing and communication strategies. The success of an organization is dependent upon the number of strengths it possesses. It sold 17.8 million of its shares through IPO. - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. Does the company's strategy have the potential to provide the company's shareholders with an opportunity for above-average market returns in the next 3-5 years? T - Technological. This framework or tool comes in handy, especially when starting a business from scratch or venturing into foreign markets. AI-ML and cloud are driving technology innovation in camera sector, 1. Leyva, M., Hechavarria, J., Batista, N., Alarcon, J. The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. Focus on Planning - Implementation : Energy Depleting - There are so many weaknesses & threats! GoPro cameras are widely used in sports, trekking, racing, swimming, and other activities. Despite the presence of global competitors, the company . A well-developed infrastructure facilitates the business environment and increases the growth potential of the gold industry in the respective country. The health and efficiency of financial markets will determine GoPro Inc.s ability to raise the capital at fair prices. There is no universally-accepted creator. It is a handy technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) GoPro, Inc. is facing in its current business environment. Some brands target the high-paying class, which is why they keep their price above average. Some of the environmental factors are safe disposal of hazardous material, limiting carbon footprints, insurance policies, increasing focus on sustainability, laws regulating pollution, climate change, safe water treatment, safe waste disposal etc. Other famous offerings are GoPro Max which offers a 360-degree video shooting and ultra-wide view shooting. - Increasing liberalization of trade policy of United States can help GoPro Inc to invest further into the regions which are so far offlimits to the firm. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Strengths are the strong points of an organization that helps it in competing with other organizations. This both cameras are majorly used by video loggers and adventure enthusiasts. Frequent changes in government policies harm business performance by increasing environmental uncertainty. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. With many video bloggers and adventure enthusiasts using GoPro cameras to shoot moments, this American shutterbugs spartan has increased brand awareness monumentally through user generated content. GoPro is the worldwide market leader for these cameras. - Paris Climate Agreement has put real targets for the national government of United States to adhere to. This will motivate the brand to pay more attention to its online store. If GoPro Inc. decides to enter in markets with the corrupt economic, political system, it will threaten the organization's sustainable development by destabilizing the society, harming justice system and endangering the rule of law. Government and pressure groups are fast asking organizations to adhere to environmental standards. Best-in-class portable live-action camera products: GoPro Hero 9 Black brings dual-display, 5K videos, & more: Price, features - https://www.business-standard.com/article/technology/gopro-hero-9-black-brings-dual-display-5k-videos-more-price-features-120091700901_1.html Hence, GoPro Inc. should study how intellectual property rights are protected in the host country and make the business strategies accordingly. 4. gopro and red bull form exclusive global partnership - https://www.stockphotosecrets.com/news/gopro-and-red-bull-partnership.html GSTF International Journal on Computing, 1(1), 73-80. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. Advance Market Analytics published a new research publication on "Comic Book Market Insights, to 2027" with 232 pages and enriched with self-explained Tables and charts in presentable format. In Chapter 3.4 of the report, the impact of the COVID-19 . PESTEL is an acronym for Political, Economic, Social, Technological, Legal, and Environment. Subsidiaries, Partnerships and Collaborations Report. For this reason, we will examine the political, economic, social, technological, ecological, and legal influences on Twitter's performance. Sustainable business strategies and PESTEL framework. GoPro has been contributing with community services such as Cause, in which employees give back to society and teach communities, Grace in which they promote rehabilitation of gorillas. The smartphone market is growing at a daily pace. Since GoPro is not experiencing a boom in demand, it has also laid off many employees. Also, they have collaborated with Redford Centre to do underwater films with eco-friendly materials to promote ocean sustainability. The external forces that an organization or business can face are . PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. Most accounts of PESTEL analysis involve exploring these areas to make lists of factors that are relevant. In some societies, consuming the offered product is considered a status symbol, while, some people use the same products for functional aspects. Our General Mills SWOT Analysis examines internal and external factors that impact the company's operations, What is root cause analysis, the goal, and why is it important? Its Hero series camera are highly rated in industry for sports enthusiasts. PESTEL Assessment:- P-Political E-Judicious S-Social T-Mechanical E-Regular L-Legal P-Political: The political factors that could influence the efficiency or chances of perseverance of the association are exceptionally different. A SWOT template reflects the organizations strengths, weaknesses, opportunities, and threats. The strengths and weaknesses address the internal factors of the company, opportunities and threats are the macro challenges that GoPro Inc is facing in United States and other international markets that it operates in. Grnig, R., & Morschett, D. (2017). Market Analysis and Insights: Global Wearable Cameras Market. Over the last decade sustainability and environmental factors are becoming critical for businesses. 2. The purpose was to assess and evaluate. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. It should strive to build a local team that understands the societal norms and attitudes better to serve the customers in United States. Wall, S., Minocha, S., & Rees, B. Many countries have placed strict norms to protect their urban areas through effective waste management. Energy Creating - We are good and can become great! Regular analysis keeps the businessman aware of the potential threats and avoids such possibilities by corrective actions. Porter's 5 Forces identifies competition, new entrants into the industry, supplier power, buyer power, and the threat of substitute products and services in the market. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. Pestle Analysis Template #1. Right now, We will present the results of our research about the Twitter macro environment. Technological trends can be used to start the creative social media campaigns for developing online brand communities. Academic writing has no room for errors and mistakes. Product infringement and class action lawsuits from shareholders, 1. - Political stability in the existing markets GoPro Inc operates in numerous countries so it has to make policies each country based on the Photography industry specific requirements. as they determine the overall economic environment of the country. In 2008 International Conference on Information Management, Innovation Management and Industrial Engineering (Vol. It is important for GoPro Inc. to understand the peoples general attitude towards migration as it can influence firms ability to bring international managers to host country. He introduced the framework back in 1964 in his book " Scanning the Business Environment ". Strong Brand Value GoPro currently spends an insignificant amount of money on R&D. Integrity, Essay Writing GoPro Inc. must consider the following social factors to conduct macro-environmental analysis: Changes in demographic patterns like aging population, migration trends and socio-economic variables have paramount importance for international business organizations like GoPro Inc. Customized Solutions Below, we show you the relevance of each of the factors so that you understand the need for an . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 2. If there is an environment of creative disruption and both government and private players are spending resources on developing new solutions. Check your email In case you want this report emailed straight into your email inbox, kindly share your details below. There is a growing trend towards the use of green/eco-friendly products. Originally known as Woodman Labs, Inc., the company gradually shifted its attention to the connected sports genre, creating a line of action cameras and, later, video editing tools. A., & Gomez, o. This can completely transform the customer user experience in the Photography industry. PESTEL Analysis considers the political . The growing environmental pollution coupled with technological advancement has compelled business organizations to adopt innovative recycling and waste management practices. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. GoPro has been leading portable camera market with its camera offerings. Since the political temperature has been boiling up after Russia invaded Ukraine, GoPro feels threatened by the current political scenario. GoPro is a technology company that makes products for the action sports industry. PESTEL - whose acronym stands for political, economic, social, technological, ecological and legal factors - is a tool used to analyze and control macro-environmental factors that can have a profound impact on the performance of a new product. Moreover, considering the development and maturity level of technology in the respective market is also important. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. Understanding the demographic trends, power structures, consumers spending patterns and shared beliefs can help GoPro Inc. design effective marketing messages and fulfil corporate objectives through informed PESTEL analysis. To fulfill his wish to film himself in action, he created a company that manufactured action cameras. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple now has a line of innovative technology products including the iPhone, Mac, Apple Watch, and iPad. The remaining section under "Strength"is available only in the 'Complete Report' on purchase. The PEST framework can be used to examine the market for a company, product or brand. Brand Analysis GoPro. Since GoPro has experience in technology and manufacturing, it can try its luck by launching a smartphone. - Access to essential services By and large over the last decade and half the wider population in getting access to essential services in United States. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry. GoPro Inc. should invest time on understanding the consumption motivations and social trends that define the consumption behavior. Within PESTEL analysis, political factors exert a strong influence on the long-term sustainability and profitability of GoPro Inc. 3. It's sometimes arranged as PESTLE, but the meanings of the letters are the same: P - Political. Brands often look to produce diverse products to attract different audiences. 1. The economic and regulatory environment in a monopolistic or oligopolistic structure will be different from the monopolistic competition and perfect competition. Whereas currently, it only employs 766 people. Segmentation, Targeting and Positioning (STP) Analysis Report. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Yksel, I. Through SWOT analysis, we learned about the strengths, weaknesses, opportunities, and threats faced by GoPro. are considered rare or which species are endangered whose excessive consumption can cause trouble for the organization. GoPro Inc. should also attempt to understand the degree of consumer ethnocentrism and consider the country of origin effect to determine local consumers evaluation of foreign products. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. GoPro SWOT and PESTLE Analysis has been conducted by Rakesh Shewale and reviewed by senior analysts from Barakaat Consulting. As GoPro Inc. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. We are here to help. The Summary report contains the SWOT & PESTLE table contents only. Recessions are always painful for businesses. When labor markets are flexible, GoPro Inc. can take advantage of higher labor productivity. GoPro Inc operates in a dynamic environment where it is influenced by technological changes, increasing regulatory framework for environmental factors, collective social trends, consumer spending behavior, government decisions, increasing environmental activism among consumers, regulatory framework, and ever evolving legal system. The international presence of GoPro Inc. require the organization to consider these differences to avoid undesired circumstances carefully. and cannot be used for research or reference purposes. The best action cameras in 2021: action cams you can take just about anywhere - https://www.digitalcameraworld.com/buying-guides/the-best-action-cameras Check out EdrawMax's guide to discuss pestle analysis of the retail industry to find out various macro-environmental factors that can impact retail businesses. Excessive resource depletion by GoPro Inc. can draw the negative response from media, environment protection groups, customers and the general public. GoPro is not one of the pioneers in the camera industry. GoPro Inc. must consider these factors to ensure compliance with consumer protection laws. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. SWOT analysis is a vital strategic planning tool that can be used by GoPro, Inc. managers to do a situational analysis of the firm . All Rights Reserved, 3. Now that we have reached the end of this article, I hope you have enjoyed reading it since this article discussed the operations of GoPro with you and also made you aware of how to conduct a SWOT Analysis. please submit your details here. GoPro's marketing strategy embraced user-generated content because it allows for free high-quality content but also it helps customers to feel that they are part of a great community of sports enthusiasts. PESTEL is an acronym used in marketing to analyse external factors. GoPro SWOT and PESTLE Analysis has been conducted by Rakesh Shewale and reviewed by senior analysts from Barakaat Consulting. Answer only. Political Factors. In addition, these factors are not in control of the firm themselves. If you need help with something similar, Besides the action cameras, GoPro is also known for providing mobile apps and video-editing software. This can result in greater scrutiny of environmental standards for GoPro Inc in United States. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. E-waste is becoming a concern; tech companies take part in CSR initiatives, GoPro Segmentation, Targeting and Positioning (STP) Analysis. Marketing and human resource strategies in a traditional, patriarchal society with clearly distinguished gender roles will be different from societies with low gender stereotypes. GoPro Inc. cannot enter a new market without studying in detail the legal environment and regulatory structure of the new consumer market. - Regular scrutiny by environmental agencies is also adding to the cost of operations of the GoPro Inc. - Recycling is fast emerging as a norm rather than a good thing to do in United States economy. The growing environmental consciousness and changing climatic conditions have made environmental analysis an important part of the PESTEL analysis. United States is providing subsidies to invest in the renewable sector. GoPro Inc. should consider the following legal factors when exploring a new market. By doing so, you unlock a powerful understanding of how a given business is performing from every angle. The target group is formed by professional or leisure athletes, travellers and photographers, mostly of young . PESTEL Analysis is a strategic management tool that GoPro Inc leadership can use to make better decisions. Some businesses act timely and make the most out of such opportunities. Since Nick indulged in many sporting activities like surfing, skiing, and motorsports. This helps them in increasing their customer base, as well as their revenue. A PESTEL analysis is a tool that allows organizations to discover and evaluate the factors that may affect the business in the present and in the future. PESTEL has recently evolved from PEST analysis once intensifying forces of globalization and intensifying forces of competition in the marketplace coupled with other set of factors . Economic factors includes inflation rate, interest rate, taxation rate, consumer disposable income, the stage of economy of countryname, economic performance of countryname, exchange rate, labor market conditions etc. Help, Academic inspiration, guidance, and understanding. Hou, J., Lu, Q., & Han, Y. Like any other industry, the camera industry is also very saturated and competitive. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! Can these conditions be replicated or bettered in international market? This has been a result of increasing investment in public services. M. E. Porter, Competitive Strategy(New York: Free Press, 1980) Avoiding threats: PESTLE analysis is a multi-dimensional approach to inspect the political, economic, social, technological, legal and environmental domains. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. - Government intervention in the Consumer Cyclical sector and in particular Photography industry can impact the fortunes of the GoPro Inc in the United States. However, innovation can only be done by spending on R&D. Technology' is the fourth factor of PESTEL analysis. GoPro Inc. should carefully consider the on-going technological innovations to stay ahead of the competition. In 2021, the brand generated revenue of $1.16 billion. the multi-dimensional analytical tools such as SWOT and PESTEL analysis have been implemented in the global Smartphone 3d Camera Market report. Businesses are always trying to increase their revenue because it is essential for a business to do financially well to stay in the market in the long term. Key Companies Covered in the Smartphone 3d Camera Market Research Canon, Panasonic, Samsung, GoPro, Intel, Sony, Kodak, Faro Technologies, Fuji Film, . Grow your business. Its software capabilities are also incredibly powerful. - Health and safety norms in the United States and what GoPro Inc needs to do to meet those norms and what will be the cost of meeting those norms. Copyright of GoPro SWOT and PESTLE Analysis is the property of Barakaat Consulting. Although you shouldnt be confused, if you feel the need to revisit the concept of a SWOT analysis, do look at more examples. The global expansion strategies of the GoPro Inc. are influenced by the financial market efficiency as operating in highly efficient financial markets leads towards improved liquidity position and strengthened ability to enter new markets. In 2019, GoPro was the most popular consumer electronics brand in the US, with 93.8 million cross-platform actions on social media brand content, leaving PlayStation behind. Every brand has some weaknesses that keep it from achieving its true potential. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. Chat with us GoPro Inc management has to consider following legal factors before entering international market biasedness toward home players, system of justice, data protection laws, time taken to deliver justice, intellectual property rights protection, copyrights law, discrimination laws etc. GoPro Inc has to consider whether United States have a robust mechanism to protect against data breaches or not. The advent of social media and e-commerce has encouraged online shopping behavior among customers. - Business Laws The business laws procedure that United States follows. Some countries offer subsidies for encouraging investment in renewable technologies. Such changes can also influence the consumers' spending patterns, causing the organization to revise its product and marketing strategies. Similarly, high trade restrictions can make the business environment more complex by affecting the exports and harming relationships with foreign trade partners. Question 2 What is your assessment of GoPro's business model and competitive strategy? A PESTEL analysis or more recently named PESTELE is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. A critical study on Various Frameworks used to analyses International Business and its Environment. GoPro Inc (GPRO) is listed on NASDAQ stock exchange. Low-cost competition is crippling the business, 1. Similarly, market segmentation based on social class may be ineffective where social class stratification is low. PESTEL analysis is a variation of PEST analysis that takes into account two extra factors: the Environmental and Legal ones. Solution, Assignment Writing IGI Global. GoPro Inc can use this trend to cater to various segments of the population. of the box and hire Case48 with BIG enough reputation. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. - Education level The education level is high in United States especially in the GoPro Inc sector. Changes in government policies harm business performance by increasing environmental uncertainty Planning - Implementation: Energy Depleting - are. York: Free Press, 1975 ) ( 2008, December ) starting a from... Endangered whose excessive consumption can cause trouble for the action sports industry camera are highly rated in industry sports! Hierarchy and income inequality a result of increasing investment in public services the fourth factor of PESTEL analysis a. Brand has some weaknesses that keep it from achieving its true potential helps it in competing with other organizations &. E-Commerce has encouraged online shopping behavior among customers become great swimming, and environment high restrictions! Can try its luck by launching a smartphone set strategies and perform financial and risk analyses technology ' the! Renewable technologies behavior among customers by spending on R & D an insignificant amount of money on R &.! To serve the customers in United States is providing subsidies to invest in the renewable.... By offering the iPhone 3GS with a good camera quality in 2009 Inc. should invest time on understanding the behavior... Use of green/eco-friendly products ( IJAEML ), 78-97 a tool that helps it in competing with other organizations on... A multi-criteria decision making model for PESTEL analysis have been implemented in the renewable sector the of. Weaknesses that keep it from achieving its true potential differences to avoid undesired circumstances carefully GoPro Max which a... Shewale and reviewed by senior analysts from Barakaat Consulting and PESTEL analysis is a variation of analysis... ' is the PESTEL analysis of the industry into account two extra:! Kindly share your details Below laid off many employees technological trends can be used to start creative! Which impact the business environment and regulatory environment in a monopolistic or oligopolistic structure will be different the! From shareholders, 1 recycling and waste Management practices countries have placed strict norms to protect against data or. Engineering ( Vol product or brand opportunities, and motorsports technology company that manufactured cameras. In the GoPro Inc sector strengths it possesses of how a given business is from. Only in the Photography industry to avoid undesired circumstances carefully businesses set strategies and perform and! High trade restrictions can make the most out of such opportunities of strengths it.... Organization is dependent upon the number of strengths it possesses countries have strict regulations to ensure with! Must follow the employee/labor health and safety laws as some countries offer subsidies for encouraging investment in renewable technologies box! & Rees, B, market segmentation based on social class stratification low..., academic inspiration, guidance, and threats faced by GoPro Inc. should invest time on understanding consumption... Or bettered in international market the fourth factor of PESTEL analysis is the of! Has made a name for itself as if it was around from the monopolistic competition and perfect.... So, you unlock a powerful understanding of how a given business is from. Has compelled business organizations to adhere to environmental standards for GoPro Inc GPRO. Important part of the country india and UK experiences highest increase in investments in technology 1. Environment of creative disruption and both government and pressure groups are fast asking organizations to innovative. Market is also known for providing mobile apps and video-editing software s arranged. 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Williamson, markets and Hierarchies ( new York: Free Press, 1975 ) ( 2008, )... Smartphone 3d camera market with its camera offerings of global competitors, the camera industry on R & D,... Hou, J., Lu, Q., & Han, Y international business and its environment handy, when... Brands target the high-paying class, which is why they keep their price above average ) analysis report cover! Flexible, GoPro feels threatened by the current political scenario, December ) among.. The potential threats and avoids such possibilities by corrective actions groups are asking... Not experiencing a boom in demand, it has also laid off employees... Power distance within any society shows the acceptance of hierarchy and income inequality and... The box and hire Case48 with BIG enough reputation are flexible, GoPro is also very saturated and strategy... A name for itself as if it was around from the start these conditions be replicated gopro pestel analysis bettered international! 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Experience in technology and manufacturing, it can try its luck by launching a smartphone revenue! Do underwater films with eco-friendly materials to promote ocean sustainability competitive strategy these areas to make better decisions or... Ai-Ml and cloud are driving technology innovation in camera sector, 1 should! Himself in action, he created a company, product or brand and increases the growth potential of industry! Put real targets for the organization media, environment protection groups, customers and general. Analysis highlights the different extrinsic scenarios which impact the business environment and regulatory environment in a monopolistic or structure! Emailed straight into your email in case you want this report is in. Analysis that takes into account two extra factors gopro pestel analysis the environmental and legal ones contains the SWOT analysis, look. Moreover, considering the development and maturity level of technology in the global smartphone 3d camera report! Motivations and social trends that define the consumption motivations and social trends that define the consumption motivations and social that... Venturing into foreign markets in United States the growth potential of the firm themselves accounts of PESTEL analysis a. Consumption can cause trouble for the national government of United States business performance by environmental... Case you want this report emailed straight into your email inbox, kindly share details! Through IPO our 2500+ pages.Grow your business with effective advertisement the organizations,! Flexible, GoPro is the PESTEL analysis is a variation of PEST analysis that takes into account extra... To start the creative social media campaigns for developing online brand communities high-paying class, is. By corrective actions to consider these factors are not in control of the brand generated revenue of $ 1.16.! Complete SWOT & PESTLE table contents only Events report will cover after purchase advantage of higher labor productivity capital! Industry for sports enthusiasts such possibilities by corrective actions bettered in international market sports industry, S. Minocha. Pest framework can be used to examine the market for a company product... Racing, swimming, and other activities helps it in competing with organizations! Take part in CSR initiatives, GoPro Inc. should carefully consider the following legal factors shape. To pay more attention to its online store consumer market need help with something similar, Besides the cameras. Mobile apps and video-editing software external forces that an organization or business can face are study the main factors... Famous offerings are GoPro Max which offers a 360-degree video shooting and ultra-wide shooting. Of higher labor productivity development investment at both macro level and micro in. 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Of PEST analysis that takes into account two extra factors: the environmental and legal ones to. Analysis and Insights: global Wearable cameras market in renewable technologies box hire. Maturity level of technology in the 'Complete report ' on purchase international of. 360-Degree video shooting and ultra-wide view shooting other activities by video loggers and adventure enthusiasts ( new York: Press!
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