Super Bowl LV (Chiefs-Buccaneers): 91.63 million, NFC Championship Game (Buccaneers-Packers): 44.77 million, AFC Championship Game (Bills-Chiefs): 41.85 million, NFC Playoffs (Buccaneers-Saints): 35.46 million, NFC Playoffs (Rams-Packers): 26.5 million, AFC Playoffs (Browns-Chiefs): 34.33 million, AFC Playoffs (Ravens-Bills): 26.34 million. The 2022 NFL Pro Bowl averaged 6.69 million viewers across ABC, ESPN and DisneyXD. Unsurprisingly, the best NFL television ratings of the year came with millions of people sitting down on Thanksgiving to watch football. For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. Once again, any changes made didnt deliver. It represented an 11% spike from a Cardinals-Cowboys clash during the same week in 2020, though it was a dip from numbers seen in 2019. Average NFL TV ratings: 16.7 million avg. This created somewhat of a split between those on either side of the political line. Unsurprisingly, the NFL TV ratings are easily outpacing anything Major League Baseball is generating in terms of viewership. According to the source, the sporting event of 2020 with the highest TV rating of 41.6 was Super Bowl 54, which drew in over 100 million viewers in the United States. https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history cant be seen as a great thing. Not much of that had to to with networks and their relationships with sponsors as a decline became obvious around around the football world. 1 rankings to boot). In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). Required fields are marked *. Chicago -- 22.15, 18. Combined, the two games averaged 49.6 million viewers across TV and digital streaming, according to an NFL announcement. But if the league can grow ratings by 10% in these two market which is not a stretch in New York, which regularly hit those figures a decade ago it could add a full percentage point to its national viewership and would affect TV network revenue by tens of millions of dollars, TV network executives have said. All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. Its important to put these numbers into perspective. Its a brilliant move by Amazon, keeping football fans at home to buy things via Amazon Prime instead of going out to the store. Its just part of the reason the NFL generated record-setting national revenue this past year. NFL total viewers 2022: 185 million viewers. The only exception was the series finale of M.A.S.H. Previous NFL TV ratings: last year, 2020, 2019, 2018, 2017, 2016, 2015, 2014. The second most-watched was Super Bowl XLVII between the Seattle Seahawks and Denver Broncos in February of 2014. Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. The NFC continued to enjoy disproportionate representation on the ratings charts, as intra-conference games accounted for 36 of the year's most-watched broadcasts, while all-AFC meetings claimed 20 slots. The Manningcast returned after a brief hiatus and the level of fan interest was greater than ever. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. The NFL signed TV rights contracts worth more than $100 billion before the 2021 season and everyone is quickly cashing in. According to Sports Media Watch, the broadcast on NBC averaged 5.48 million viewers with a total of 5.7 million when Including streaming services not accounted for by Nielsen. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. Also of note, just seven of NBCs Sunday night broadcasts averaged 17-plus million viewers last season. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. The Saturday night game increased 41% from last year, the Sunday night game rose 20% and the Saturday afternoon game increased 16%. The NFL TV ratings during the regular season once again prove that football is the most popular thing on television. The NFL is trying things every year to try and make the Pro Bowl a little more exciting and competitive. A Texas graduate, he is married with three children and lives outside Fort Worth, Texas. Green Bay Packers (1966) Overall Record: 14-2; Pro Bowlers: 8; Super Bowl I champion After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. Teams in smaller markets now have an opportunity to grow their brands nationally and, better still, globally, says Stephen Master, SVP and Global Head of Sports, Nielsen. However, intrigue when it came to the San Francisco 49ers trading up to No. While the change itself generated mostly positive feedback from those in attendance, it didnt seem to help the NFL TV ratings. Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. As of August 31, 2020, all Nielsen figures include out-of-home viewing. Its just part of the reason the NFL generated record-setting national revenue this past year. For the first time, each NFL team played 17 regular season games, providing fans with an extra week of regular season NFL action. (That does not mean 19.54 million viewers total watched the game. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. As if a memorable weekend of playoff football couldnt get any better for the NFL, it did following the release of TV ratings. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. In other words, it was a raging success. Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. CBS announced that its AFC Championship Game broadcast peaked at 60 million viewers on Sunday, making it the most-watched TV program on any network since Super Bowl LVII. Weve also included the NFL Draft ratings from this past June. The global situation disrupted every single sporting event in the US, not just the NFL's precious TV ratings. 2020-21 TV Ratings: Complete 7-Day Ratings for Broadcast Network Series. And that's across the league's four television-network partners ABC, ESPN, NBA TV, TNT and the highest average since the NBA's 2013-14 season. Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. Throughout the season, there were 370 billion total minutes consumed which is up +18% vs. 2020 and the second-highest total on record behind only 2015. NBC's "Sunday Night Football" is up 12% to 21.8 million viewers in the U.S. ESPN's "Monday Night Football" is pulling in 14.7 million viewers, a 17% gain. Here are the full ratings and viewership numbers for the primetime games in Week 9. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. Jacksonville -- 19.6722. Chiefs-49ers was the exception in a mostly down week for the NFL that saw Amazon Prime score a new season-low. Teams can value their exposure using different methods, with each form holding unique significance depending on their market. The Giants had four wins this season and the Bears had six. Week 14 of the NFL season brought increases for the afternoon windows and declines in primetime. Madden NFL 23 Official NFL Team Ratings. This site has focused on the up-and-down NFL TV ratings for the 2020 season. In what cant be considered too much of a surprise, this led to historical ratings for NBCs broadcast of the Week 4 Sunday Night Football tilt. On Monday night, ESPNs broadcast and stream pulled in 12.52 million viewers (SportsMediaWatch). Here are the NFL television ratings from the Week 7 primetime games, via SportsMediaWatch. In comparing to the NFL, theres really no competition here. Meanwhile, Amazons Thursday Night Football scored another big increase. Those close to this situation called it unheard of. Some of the broadcast networks, such as CBS and Fox, even considered having advertisers pay less than what they had originally pledged to air ads during NFL games. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. It was their first regular-season game in Vegas with fans in attendance. The Atlanta Hawks vs New York Knicks averaged 2.924 million with the Boston Celtics vs Milwaukee Bucks averaging 4.933 million and the evening Los Angeles Lakers vs Brooklyn Nets matchup drew 5.75 million viewers. Philadelphia -- 25.4116. It comes as no surprise that the highest NFL TV ratings in 2022 came when the Dallas Cowboys are playing. With the San Francisco 49ers and Green Bay Packers set to face off on NBC in Week 3, its safe to project the audience size will be strong. CBSSports.com 247Sports MaxPreps Its another win for the NFL, which continues to see its TV ratings steadily climb this season. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. In an ever-changing world, were here to help you stay ahead of whats to come with the tools to measure, connect with, and engage your audiences. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. In total, 15.29 million viewers tuned in. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. https://www.sportsbusinessjournal.com/Journal/Issues/2022/01/24/In-Depth/NFL-Local-Ratings.aspx. It was recently announced that in 2023, Amazon Prime will have a game on Black Friday after the three games on Thanksgiving. Just a season ago, when the Cowboys failed to make the playoffs, Dallas had the leagues 17th-highest rating. Streaming, betting companies bolster NFL ad market, Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon, Up and Down: Womens hoops on ESPN, WBD RSNs, Pac-12 rights and LIV Golf, Who's Up and Down: Adam Silver, Fox's NASCAR ads, Major League Baseball. Much of the revenue for the NFL is generated by its TV contracts. Throughout the season, there were 370 billion total minutes consumed which is up +18% vs. 2020 and the second-highest total on record behind only 2015. The Dallas Cowboys accounted for five of the top 10 ratings. Its a slight dip from the 1.89 million that ESPN2 pulled in Week 3 (1.89 million), but greater than what ESPN2 would bring in on a normal night. The Broncos do have to see Mahomes and the Chiefs twice, but they play only four top-10 FPI teams and get the extra home game for being in the AFC. Following in close second were Aaron Rodgers and the storied Green Bay Packers, scoring a 182 on the Nielsen Sports Media Exposure Indexmeaning the teams total media exposure was 82% higher than the NFL team average for the categories analyzed. We saw NFL TV ratings in 2021 climb, with the leagues broadcasting partners and advertisers very happy with the returns. It was TV you couldn't stop watching if you tried, played by the two most-fervently watched teams in football. The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. Pittsburgh -- 36.246. Same time period in 2019: 957.0M, 7.3% decrease through the first 11 weeks in viewers from 2019. Washington Commanders dead last in NFLPA team 2023 NFL Draft wide receiver rankings: Quentin NBA Power Rankings: Milwaukee Bucks take top Philadephia Eagles vs Dallas Cowboys (Dec. 24), Green Bay Packers vs Miami Dolphins (Dec. 25), Tampa Bay Buccaneers vs Arizona Cardinals, Los Angeles Chargers vs Indianapolis Colts, 12% viewership spike compared to 2021 game (Bears vs Lions), Largest audience for an early Thanksgiving game in NFL history. It's been proclaimed the most exciting two minutes in sports. Pittsburgh -- 36.24 6. Since the regular season began, ratings and viewership are skyrocketing across all major networks entering Week 5. In other words, for right now, the NFL has nothing to worry about, but given the downward trend of NFL . In a season where 21 of the leagues 32 teams posted local TV ratings increases, the performance of the two teams in Los Angeles stood out. 6) 1989 San Francisco 49ers. Nielsen universe estimates for the 2022-23 TV season were not immediately available, but Nielsen estimated that there were 122.4 million TV homes in the 2021-22 season. As Pro Football Talk notes, those numbers are all steep improvements from the 2021 NFL playoffs. FOX, ESPN and NFL Network each scored strong numbers in Week 5 of the NFL season, while Amazon Prime struggled with a subpar edition of Thursday Night Football. But the Cowboys werent the only team to prove that there are other box scores where teams can put up points. By comparison, the Emmys drew 7.4 million viewers to CBS. These three big markets are critically important to the leagues media business as the three combined make up roughly 12% of the U.S. television market. league beat established NFL teams by 35-10, 31 . 5. For more information, go to NFL.com/nflnetwork. As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. As Jimmy Traina of Sports Illustrated also points out, a Saturday preseason game between the Steelers and Seattle Seahawks broadcasted on NFL Network pulled in a larger audience than Foxs broadcast of the Boston Red Sox vs New York Yankees. 2) Assuming #1 is yes; since the # of viewers was at least off by 50% (and most likely off by around 60% to 70%) from what would have happened if aired on Thanksgiving night, based on your industry knowledge, would the NFL throw NBC a bone by offering some sort of in-kind compensation? Among the NFL teams that appeared in the top 100 with the greatest frequency were Green Bay, Dallas, Tampa and Kansas City. Joe Montana, Roger Craig, Steve Young, Jerry Rice, and Ronnie Lott all played on the 1989 team. In football trying things every year to try and make the Pro Bowl a little more exciting and.. 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